Jun-Phil Uhm

Jun-Phil Uhm

Texas A&M University - College Station / United States
Business & Management / Marketing
AD Scientific Index ID: 5344948
person_outline Jun-Phil Uhm's MOST POPULAR ARTICLES
1-) How augmented reality (AR) experience affects purchase intention in sport E-commerce: Roles of perceived diagnosticity, psychological distance, and perceived risksJP Uhm, S Kim, C Do, HW LeeJournal of Retailing and Consumer Services 67, 103027, 2022882022
2-) Creating sense of presence in a virtual reality experience: Impact on neurophysiological arousal and attitude towards a winter sportJP Uhm, HW Lee, JW HanSport Management Review 23 (4), 588-600, 2020852020
3-) How avatar identification affects enjoyment in the metaverse: the roles of avatar customization and social engagementHW Lee, K Chang, JP Uhm, E OwiroCyberpsychology, Behavior, and Social Networking 26 (4), 255-262, 2023342023
4-) Social virtual reality (VR) involvement affects depression when social connectedness and self-esteem are low: a moderated mediation on well-beingHW Lee, S Kim, JP UhmFrontiers in Psychology 12, 753019, 2021392021
5-) The Impact of Sports Ad’s Presence, Flow on Advertising Effectiveness: Comparison between 2D and 3DJP Uhm, JI Yoon, JW HanThe Korean Journal of Physical Education 56 (4), 301-318, 201727*2017