Jun Zhang

Jun Zhang

Middle Tennessee State University - Murfreesboro / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5245506
person_outline Jun Zhang's MOST POPULAR ARTICLES
1-) The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective Computers in Human Behavior 108, 106327, 2020
2-) Adoption of AI-driven personalization in digital news platforms: An integrative model of technology acceptance and perceived contingency Technology in Society 69, 101965, 2022
3-) Mitigating negative spillover effects in a product-harm crisis: strategies for market leaders versus market challengers Journal of Brand Management 28, 77–98, 2021
4-) News audiences in the age of artificial intelligence: Perceptions and behaviors of optimizers, mainstreamers, and skeptics Journal of Broadcasting & Electronic Media 67 (3), 353-375, 2023
5-) The impact of message appraisals of Dove’s Campaign for Real Beauty on information seeking and electronic word-of-mouth intentions of US female consumers Telematics and Informatics 61 (101594), 2021