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Juncai Jiang
University of Central Florida - Orlando / United States
Business & Management / Marketing
AD Scientific Index ID: 5218269
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Juncai Jiang's MOST POPULAR ARTICLES
1-)
A theoretical and empirical investigation of feedback in ideation contestsJ Jiang, Y WangProduction and Operations Management 29 (2), 481-500, 2020402020
2-)
Effect of appeal content on fundraising success and donor behaviorSH Kamatham, P Pahwa, J Jiang, N KumarJournal of Business Research 125, 827-839, 2021352021
3-)
Price-matching guarantees with endogenous consumer searchJ Jiang, N Kumar, BT RatchfordManagement Science 63 (10), 3489-3513, 2017322017
4-)
Low-price guarantees in a dual channel of distributionJ Jiang, C HeMarketing Science 40 (4), 765-782, 2021172021
5-)
Discovering heterogeneous consumer journeys in online platforms: implications for networking investmentH Kim, J Jiang, NI BruceJournal of the Academy of Marketing Science 49, 374-396, 2021102021
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