Jungmin Yoo

Jungmin Yoo

Duksung Women's University - Seoul / South Korea
Engineering & Technology / Computer Science
AD Scientific Index ID: 348227
덕성여자대학교
person_outline Jungmin Yoo's MOST POPULAR ARTICLES
1-) Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspectiveM Park, J YooJournal of Retailing and Consumer Services 52, 101912, 20204182020
2-) The effects of online product presentation on consumer responses: A mental imagery perspectiveJ Yoo, M KimJournal of Business Research 67 (11), 2464-2472, 20144052014
3-) The effects of e-mass customization on consumer perceived value, satisfaction, and loyalty toward luxury brandsJ Yoo, M ParkJournal of Business Research 69 (12), 5775-5784, 20163192016
4-) How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresenceJH Kim, M Kim, M Park, J YooJournal of Research in Interactive Marketing 15 (3), 502-525, 20211902021
5-) Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)JH Kim, M Kim, M Park, J YooTelematics and Informatics 77, 101936, 20231032023