K Anandanatarajan

Annamalai University - Chidambaram / India

Business & Management / Business Administration

AD Scientific Index ID: 5214800

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K Anandanatarajan's MOST POPULAR ARTICLES

1-) Effect of sales promotion tools on customer purchase decision with special reference to specialty product (camera) at chennai, tamilnaduC Suresh, K Anandanatarajan, R SritharanAsia Pacific Journal of Research 1 (21), 2015242015

2-) Digital marketing through social networking sites (SNS): A field of digital empowermentP Balathandayutham, K AnandanatarajanInternational Journal of Scientific & Technology Research 9 (02), 734-736, 2020122020

3-) Price and Green Attitude Towards Environmental Friendly Product in ChidambaramP Balathandayutham, K AnandanatarajanReview of Research Journal, Special Issue 1, 226-231, 201952019

4-) INFLUENCE OF SOCIAL MEDIA MARKETING ON CONSUMER ENGAGEMENT TOWARDS DURABLE PRODUCTSP Balathandayutham, K AnandanatarajanInternational Journal of Research-GRANTHAALAYAH 8 (7), 335-339, 202042020

5-) CUSTOMER REATIONSHIP MANAGEMENT – A STRATEGIC TOOL FOR MARKETINGDK AnandanatarajanInternational Journal of Research and Analytical Reviews 4 (1), 996-1002, 201742017

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