K Pongiannan

K Pongiannan

Chikkana Government Arts College Tiruppur - Tamil Nadu / India
Others
AD Scientific Index ID: 4668820
चिककाना गवर्नमेंट आर्ट्स कॉलेज तिरुपपुर
person_outline K Pongiannan's MOST POPULAR ARTICLES
1-) Empowerment of women in India: social, economic and politicalVS GanesamurthyNew Century Publications, 2008202008
2-) Do advertisements for fast moving consumer goods create response among the consumers?-an analytical assessment with reference to IndiaK Pongiannan, J ChinnasamyInternational journal of innovation, management and technology 5 (4), 249, 2014192014
3-) An exploratory comparison of the impact of TV and web advertisements towards the buying behaviourK PongiannanEuropean Journal of Business and Management 3 (4), 244-258, 201192011
4-) Viewers\' perception towards advertisements on TV media as a promotional Strategy in the current marketing scenarioK PongiannanIndian Journal of Marketing, 201162011
5-) An investigation of environmental reporting in the oil and gas sector of Pakistan using Global Reporting Initiative’s guidelinesM Khan, J Chinnasamy, S Dakhan, K PongiannanJournal of Higher Education Service Science and Management (JoHESSM) 2 (2), 201952019