Kacha Mathieu

Kacha Mathieu

Université de Lorraine - Nancy / France
Business & Management / Marketing
AD Scientific Index ID: 4519351
University of Lorraine
person_outline Kacha Mathieu's MOST POPULAR ARTICLES
1-) Consumer consideration of sponsor brands they do not remember: taking a wider look at the memorisation effects of sponsorshipJL Herrmann, B Walliser, M KachaInternational Journal of Advertising 30 (2), 259-281, 2011912011
2-) “I support your team, support me in turn!”: The driving role of consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' affiliation with the sponsored entity in explaining behavioral effects of sport sponsorship …JL Herrmann, M Kacha, C DerbaixJournal of Business Research 69 (2), 604-612, 2016672016
3-) Congruence and Incongruence in Thematic Advertisement–Medium Combinations: Role of Awareness, Fluency, and Persuasion KnowledgeCC Germelmann, JL Herrmann, M Kacha, PR DarkeJournal of Advertising 49 (2), 141-164, 2020422020
4-) Implicit sponsorship effects for a prominent brandJL Herrmann, O Corneille, C Derbaix, M Kacha, B WalliserEuropean Journal of Marketing 48 (3/4), 785-804, 2014472014
5-) The effectiveness of brand placements: A meta-analytic synthesisBJ Babin, JL Herrmann, M Kacha, LA BabinInternational Journal of Research in Marketing 38 (4), 1017-1033, 2021462021