Kaede Sano

Kaede Sano

Wakayama University - Wakayama / Japan
Business & Management / Marketing
AD Scientific Index ID: 4523362
和歌山大学
person_outline Kaede Sano's MOST POPULAR ARTICLES
1-) Do social media marketing activities enhance customer satisfaction, promote positive WOM and affect behavior intention?: an investigation into the effects of social media on …K Sano同志社商学 66 (3), 491-515, 2014752014
2-) An empirical study the effect of social media marketing activities upon customer satisfaction, positive word-of-mouth and commitment in indemnity insurance serviceK SanoProceedings International Marketing Trends Conference 27 (3), 21-32, 2015372015
3-) The effect of different crisis communication channelsK Sano, H SanoAnnals of Tourism Research 79, 102804, 2019322019
4-) A generalized approach to tourist ethnocentrism (GATE): analysis of the GenE scale for application in tourism researchHK Boukamba, T Oi, K SanoJournal of Travel Research 60 (1), 65-85, 2021342021
5-) The effects of temporal distance and post type on tourists\' responses to destination marketing organizations’ social media marketingK Sano, H Sano, Y Yashima, H TakebayashiTourism Management 101, 104844, 2024172024