Kai Yu Wang

Brock University - St. Catharines / Canada

Business & Management / Marketing

AD Scientific Index ID: 605869

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Kai Yu Wang's MOST POPULAR ARTICLES

1-) New insights into unethical counterfeit consumptionX Bian, KY Wang, A Smith, N YannopoulouJournal of Business Research 69 (10), 4249–4258, 20161422016

2-) Investigating eWOM effects on online discussion forums:The Role of Perceived Positive eWOM Review CredibilityWH Chih, KY Wang, LC Hsu, SJ HuangCyberpsychology, Behavior, and Social Networking 16 (9), 658-668, 2013133*2013

3-) Building customer commitment in business-to-business marketsSH Chang, KY Wang, WH Chih, WH TsaiIndustrial marketing management 41 (6), 940-950, 20121332012

4-) Discovering interest groups for marketing in virtual communities: An integrated approachKY Wang, IH Ting, HJ WuJournal of Business Research 66 (9), 1360-1366, 2013982013

5-) Investigating the development of brand loyalty in brand communities from a positive psychology perspectiveCW Lin, KY Wang, SH Chang, JA LinJournal of Business Research, 2017962017

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