Kaj Storbacka

Hanken School of Economics - Helsinki / Finland

Business & Management / Marketing

AD Scientific Index ID: 1655896

Hanken Svenska handelshögskolan

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Kaj Storbacka's MOST POPULAR ARTICLES

1-) Managing the co-creation of valueAF Payne, K Storbacka, P FrowJournal of the Academy of Marketing Science 36 (1), 83-96, 200849742008

2-) Managing customer relationships for profit: the dynamics of relationship qualityK Storbacka, T Strandvik, C GrönroosInternational Journal of Service Industry Management 5 (5), 21-38, 199422781994

3-) Customer Relationship Management: Creating Competitive Advantage through Win-win Relationship StrategiesK Storbacka, JR LehtinenMcGraw-Hill Companies, 20011363*2001

4-) Co-creating brands: Diagnosing and designing the relationship experienceA Payne, K Storbacka, P Frow, S KnoxJournal of Business Research 62 (3), 379-389, 200912032009

5-) Actor engagement as a microfoundation for value co-creationK Storbacka, RJ Brodie, T Böhmann, PP Maglio, S NenonenJournal of Business Research 69 (8), 3008-3017, 201610312016

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