Kakuda Nakaya

Kakuda Nakaya

Xi'an Jiaotong-Liverpool University - Suzhou / China
Business & Management / Marketing
AD Scientific Index ID: 5282107
西交利物浦大学
person_outline Kakuda Nakaya's MOST POPULAR ARTICLES
1-) Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China Journal of Business Research 78, 261-267, 2017
2-) To be or not to be equal: the impact of pride on brands associated with dissociative out-groups Journal of Product & Brand Management 31 (1), 127-148, 2022
3-) Danger!? the Effect of Color Red on Construal LevelX Su, N Kakuda, H Kawamata, Y DupuisACR North American Advances, 20212021
4-) Can Taste Predict Product Evaluation?: the Role of Variety-Seeking on Innovative ProductsN Kakuda, X Su, C GaoACR North American Advances, 20202020
5-) Do Majority and Minority Always Act Differently? How Relative Group Size Affects Utilitarian ConsumptionY Jinjun, Y Wang, N KakudaACR North American Advances, 20202020