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Kaleel Rahman
RMIT University - Melbourne / Australia
Business & Management / Marketing
AD Scientific Index ID: 52702
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Kaleel Rahman's MOST POPULAR ARTICLES
1-)
The role of embeddedness for resource integration: Complementing SD logic research through a social capital perspectiveG Laud, IO Karpen, R Mulye, K RahmanMarketing Theory 15 (4), 509-543, 2015952015
2-)
Determinants of negative customer engagement behavioursDKX Do, K Rahman, LJ RobinsonJournal of Services Marketing 34 (2), 117-135, 2020632020
3-)
“Wow! It\'s cool”: the meaning of coolness in marketingK RahmanMarketing Intelligence & Planning 31 (6), 620-638, 2013752013
4-)
Who is the attached endorser? An examination of the attachment-endorsement spectrumN Saldanha, R Mulye, K RahmanJournal of Retailing and Consumer Services 43, 242-250, 2018592018
5-)
Cancel culture and the consumer: A strategic marketing perspectiveN Saldanha, R Mulye, K RahmanJournal of strategic marketing 31 (5), 1071-1086, 2023482023
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