Kalpak Kulkarni

Kalpak Kulkarni

Prince of Songkla University - Songkhla / Thailand
Business & Management / Marketing
AD Scientific Index ID: 5821945
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person_outline Kalpak Kulkarni's MOST POPULAR ARTICLES
1-) A typology of viral ad sharers using sentiment analysisKK Kulkarni, AD Kalro, D Sharma, P SharmaJournal of Retailing and Consumer Services 53 (March, 2020), https://doi.org …, 2020602020
2-) The interaction effect of ad appeal and need for cognition on consumers\\\\\\\\\\\\\\\' intentions to share viral advertisementsKK Kulkarni, AD Kalro, D SharmaJournal of Consumer Behaviour 19 (4), 327-338, 2020352020
3-) Sharing of branded viral advertisements by young consumers: the interplay between personality traits and ad appealKK Kulkarni, AD Kalro, D SharmaJournal of Consumer Marketing 36 (6), https://doi.org/10.1108/JCM-11-2017-2428, 2019262019
4-) Unveiling the Shadows: Exploring the Dark Side of Influencer MarketingKK Kulkarni2024 AMA Winter Academic Conference, St. Pete Beach, FL, USA 35, 643-645, 20242024
5-) Effectiveness of Human-like vs. Cartoon-like Virtual Influencers in COVID-19S Kaur, KK KulkarniANZMAC Conference, University of Otago Business School, 2023, 279, 20232023