Kapil Malhotra

Kapil Malhotra

Maharshi Dayanand University - Rohtak / India
Business & Management / Marketing
AD Scientific Index ID: 5272039
महर्षि दयानंद विश्वविद्यालय
person_outline Kapil Malhotra's MOST POPULAR ARTICLES
1-) A bibliometric analysis of sport utility vehicle segment in the automobile industry: two decades study based on web of science databaseK Verma, K MalhotraInternational Journal of Business and Emerging Markets 15 (2), 135-156, 202342023
2-) Consumer Buying Behavior and Brand Choice in Sport Utility Vehicle (SUV) Segment: A Literature ReviewK MalhotraIUP Journal of Brand Management 19 (1), 40-52, 202242022
3-) Factors Influencing Startups in an Emerging Economy: A Literature Review.K MalhotraIUP Journal of Entrepreneurship Development 19 (1), 202222022
4-) Mapping Students\' Readiness for E-Learning in Higher Education: A Bibliometric AnalysisA Maan, K MalhotraJournal of Learning for Development 11 (1), 27-51, 202422024
5-) Systematic Literature Review and Bibliometric Analysis of Research on Consumer Car-Buying BehaviorK Verma, K MalhotraIUP Journal of Marketing Management 22 (4), 109-151, 20232023