Kapil R Tuli

Kapil R Tuli

Singapore Management University - Singapore / Singapore
Business & Management / Marketing
AD Scientific Index ID: 480059
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person_outline Kapil R Tuli's MOST POPULAR ARTICLES
1-) Rethinking customer solutions: From product bundles to relational processesKR Tuli, AK Kohli, SG BharadwajJournal of marketing 71 (3), 1-17, 200717602007
2-) A theories-in-use approach to building marketing theoryVA Zeithaml, BJ Jaworski, AK Kohli, KR Tuli, W Ulaga, G ZaltmanJournal of Marketing 84 (1), 32-51, 20203952020
3-) Customer satisfaction and stock returns riskKR Tuli, SG BharadwajJournal of marketing 73 (6), 184-197, 20093882009
4-) Marketing agility: The concept, antecedents, and a research agendaK Kalaignanam, KR Tuli, T Kushwaha, L Lee, D GalJournal of Marketing 85 (1), 35-58, 20213252021
5-) Ties that bind: the impact of multiple types of ties with a customeron sales growth and sales volatilityKR Tuli, SG Bharadwaj, AK KohliJournal of Marketing Research 47 (1), 36-50, 20102172010