Kara Chan

Hong Kong Baptist University - Kowloon / Hong Kong

Social Sciences / Social Science

AD Scientific Index ID: 392527

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Kara Chan's MOST POPULAR ARTICLES

1-) Mass communication and pro-environmental behaviour: waste recycling in Hong KongK ChanJournal of environmental management 52 (4), 317-325, 19984431998

2-) Impact of celebrity endorsement in advertising on brand image among Chinese adolescentsK Chan, Y Leung Ng, EK LukYoung Consumers 14 (2), 167-179, 20133582013

3-) Market segmentation of green consumers in Hong KongK ChanJournal of International Consumer Marketing 12 (2), 7-24, 19993541999

4-) Materialism and social comparison among adolescentsK Chan, G PrendergastSocial Behavior and Personality: an international journal 35 (2), 213-228, 20073672007

5-) Parent‐child communications about consumption and advertising in ChinaK Chan, JU McNealJournal of Consumer Marketing 20 (4), 317-334, 20032402003

ARTICLES

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