Kardi Somerfield

Kardi Somerfield

University of Northampton - Northampton / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 5162681
The University of Northampton
person_outline Kardi Somerfield's MOST POPULAR ARTICLES
1-) The relevance of images in user-generated content: A mixed method study of when, and why, major brands retweetK Somerfield, K Mortimer, G EvansInternational Journal of Internet Marketing and Advertising 12 (4), 340-357, 2018122018
2-) Sharing the Love-Motivation & Reward in User-Generated ContentK SomerfieldMerged Futures: Unlocking Digital Innovation, 2019
3-) Family Business in NorthamptonshireR Fakoussa, Y Wang, K SomerfieldUoN Research Conference 2019, 20192019
4-) Enabling the Casual Entrepreneur: Artists and Artisans on Social MediaK SomerfieldECSM 2014 University of Brighton Brighton, UK 10-11 July 2014, 512, 20142014
5-) Sticky stuff: creating engaging VLE contentK Somerfield, R Maxwell2013