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Karen Lancendorfer
AD Scientific Index 2024
Business & Management / Marketing
Western Michigan University - Kalamazoo / United States
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Karen Lancendorfer's MOST POPULAR ARTICLES
1-)
Effects of media formats on emotions and impulse buying intentT Adelaar, S Chang, KM Lancendorfer, B Lee, M MorimotoJournal of Information Technology 18 (4), 247-266, 20035412003
2-)
Agenda-setting and the Internet: The intermedia influence of Internet bulletin boards on newspaper coverage of the 2000 general election in South KoreaB Lee, KM Lancendorfer, KJ LeeAsian Journal of Communication 15 (1), 57-71, 20052632005
3-)
Animals in advertising: Love dogs? Love the ad!KM Lancendorfer, JAL Atkin, BB ReeceJournal of Business Research 61 (5), 384-391, 20081172008
4-)
Framing affirmative action: The influence of race on newspaper editorial responses to the University of Michigan casesJD Richardson, KM LancendorferHarvard International Journal of Press/Politics 9 (4), 74-94, 20041162004
5-)
Extending our understanding of eWOM impact: The role of source credibility and message relevanceK O’Reilly, A MacMillan, AG Mumuni, KM LancendorferJournal of Internet Commerce 15 (2), 77-96, 2016922016
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