Kashef Majid

Kashef Majid

University of Mary Washington - Fredericksburg / United States
Business & Management / Marketing
AD Scientific Index ID: 5346408
person_outline Kashef Majid's MOST POPULAR ARTICLES
1-) Giving green a second thought: Modeling the value retention of green products in the secondary marketKA Majid, CA RussellJournal of Business Research 68 (5), 994-1002, 2015422015
2-) Effect of interactive marketing channels on service customer acquisitionKA MajidJournal of Services Marketing 35 (3), 299-311, 2020242020
3-) What’s the big deal? How sales promotions displayed by others online can influence online and offline purchase intentionsK Majid, M LarocheJournal of Interactive Advertising 19 (2), 100-115, 2019222019
4-) Drawing negative inferences from a positive country-of-origin image: Consumers’ use of COI and price levels to assess counterfeit drugsKA MajidInternational Marketing Review 34 (2), 293-310, 2017232017
5-) Exploring the Growing Interest in the Olympic Winter Games.K Majid, R Chandra, A JoySport Marketing Quarterly 16 (1), 2007182007