Kashif Farhat

Kashif Farhat

Mohammad Ali Jinnah University Karachi Campus - Karachi / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 4374698
جامعہ محمد علی جناح
person_outline Kashif Farhat's MOST POPULAR ARTICLES
1-) Underlying factors influencing consumers’ trust and loyalty in E-commerce Business Perspectives and Research 8 (2), 186-204, 2020
2-) Influencing factors of brand perception on consumers’ repurchase intention: An examination of online apparel shopping Management: journal of contemporary management issues 23 (2), 87-102, 2018
3-) Predicting the intention of generation M to choose family takaful and the role of halal certification Journal of Islamic Marketing, 2019
4-) Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs) Journal of Marketing for Higher Education 31 (1), 1-29, 2021
5-) The Role of customer trust, service quality and value dimensions in determining satisfaction and loyalty: An Empirical study of mobile telecommunication industry in Pakistan Market-Tržište 30 (2), 177-194, 2018