Kate Karniouchina|Ekaterina Karniouchina, Ekaterina V. Karniouchina

Kate Karniouchina|Ekaterina Karniouchina, Ekaterina V. Karniouchina

Mills College - Oakland / United States
Others
AD Scientific Index ID: 846092
person_outline Kate Karniouchina|Ekaterina Karniouchina, Ekaterina V. Karniouchina's MOST POPULAR ARTICLES
1-) Impact of star and movie buzz on motion picture distribution and box office revenueEV KarniouchinaInternational Journal of Research in Marketing 28 (1), 62-74, 20112122011
2-) The no-choice option and dual response choice designsJD Brazell, CG Diener, E Karniouchina, WL Moore, V Séverin, PF UldryMarketing Letters 17, 255-268, 20061892006
3-) Extending the firm vs. industry debate: Does industry life cycle stage matter?EV Karniouchina, SJ Carson, JC Short, DJ Ketchen JrStrategic management journal 34 (8), 1010-1018, 20131882013
4-) Do marketing media have life cycles? The case of product placement in moviesEV Karniouchina, C Uslay, G ErenburgJournal of Marketing 75 (3), 27-48, 20111622011
5-) Issues in the use of ratings-based versus choice-based conjoint analysis in operations management researchEV Karniouchina, WL Moore, B van der Rhee, R VermaEuropean Journal of Operational Research 197 (1), 340-348, 20091202009