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Kate Keib
AD Scientific Index 2024
Business & Management / Communications and Media Studies
Oglethorpe University - Atlanta / United States
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Kate Keib's MOST POPULAR ARTICLES
1-)
How brand disclosure timing and brand prominence influence consumer\'s intention to share branded entertainment contentD Choi, H Bang, BW Wojdynski, YI Lee, KM KeibJournal of Interactive Marketing 42 (1), 18-31, 2018882018
2-)
Building a better native advertising disclosureBW Wojdynski, H Bang, K Keib, BN Jefferson, D Choi, JL MalsonJournal of Interactive Advertising 17 (2), 150-161, 2017882017
3-)
Picture this: The influence of emotionally valenced images, on attention, selection, and sharing of social media newsK Keib, C Espina, YI Lee, BW Wojdynski, D Choi, H BangMedia Psychology 21 (2), 202-221, 2018772018
4-)
Important tweets matter: Predicting retweets in the# BlackLivesMatter talk on twitterK Keib, I Himelboim, JY HanComputers in human behavior 85, 106-115, 2018692018
5-)
Staying alive: TV news Facebook posts, perceived credibility, and engagement intentK Keib, B WojdynskiElectronic News 13 (1), 3-22, 2019252019
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