Katharina Klug

Katharina Klug

Akademie Mode & Design - Bangkok / Germany
Business & Management / Marketing
AD Scientific Index ID: 1712486
AMD Academy of Fashion and Design
person_outline Katharina Klug's MOST POPULAR ARTICLES
1-) Guerrilla marketing: The nature of the concept and propositions for further researchK Hutter, S HoffmannAsian Journal of Marketing 5 (2), 39, 20112472011
2-) Surprise, surprise. Ambient media as promotion tool for retailersK Hutter, S HoffmannJournal of Retailing 90 (1), 93-110, 20141392014
3-) Carrotmob as a new form of ethical consumption. The nature of the concept and avenues for future researchS Hoffmann, K HutterJournal of Consumer Policy 35 (2), 215-236, 2012982012
4-) Carrotmob and anti-consumption: Same motives but different willingness to make sacrifices?K Hutter, S HoffmannJournal of Macromarketing 33 (3), 217-231, 2013832013
5-) Professionelles Guerilla-Marketing: Grundlagen-Instrumente-ControllingK Hutter, S HoffmannSpringer-Verlag, 2014752014