Katherine Gallagher

Katherine Gallagher

Memorial University of Newfoundland - St John’s / Canada
Business & Management / Marketing
AD Scientific Index ID: 660371
person_outline Katherine Gallagher's MOST POPULAR ARTICLES
1-) Advertising and cultural values: Reflections in the distorted mirrorRW Pollay, K GallagherInternational Journal of Advertising 9 (4), 359-372, 19903741990
2-) The medium is not the message: Advertising effectiveness and content evaluation in print and on the webK Gallagher, KD Foster, J ParsonsJournal of Advertising Research 41 (4), 57-70, 20012652001
3-) Coping with success: New challenges for nonprofit marketingK Gallagher, CB WeinbergMIT Sloan Management Review 33 (1), 27, 19911461991
4-) A tale of two studies: Replicating ‘advertising effectiveness and content evaluation in print and on the web’K Gallagher, J Parsons, KD FosterJournal of Advertising Research 41 (4), 71-81, 20011212001
5-) Using viewing time to infer user preference in recommender systemsJ Parsons, P Ralph, K GallagherProceedings of the AAAI Workshop on Semantic Web Personalization 4, 09, 2004892004