Katherine M. Du

Katherine M. Du

University of Wisconsin Milwaukee - Milwaukee / United States
Business & Management / Marketing
AD Scientific Index ID: 5217960
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person_outline Katherine M. Du's MOST POPULAR ARTICLES
1-) Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial GiftsJR Rifkin, KM Du, J BergerJournal of Marketing 85 (3), 204 - 219, 2021322021
2-) How information about what is “healthy” versus “unhealthy” impacts children’s consumption of otherwise identical foods.JM DeJesus, KM Du, K Shutts, KD KinzlerJournal of Experimental Psychology: General 148 (12), 2091, 2019182019
3-) Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and ChoicesL Zhou, KM Du, KM CutrightJournal of Marketing, 2021152021
4-) The preference for spontaneity in entertainmentJR Rifkin, KM Du, KM CutrightJournal of Consumer Research 50 (3), 597-616, 202362023
5-) Ending Hunger: How COVID-19 Revealed a Path to Food Access for AllMG Bublitz, KM Du, J Hansen, EG Miller, LA PeracchioJournal of the Association for Consumer Research 8 (2), 000-000, 202312023