Kathryn Waite

Kathryn Waite

Heriot-Watt University - Edinburgh / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1542705
person_outline Kathryn Waite's MOST POPULAR ARTICLES
1-) Consumer expectations of online information provided by bank websites Journal of Financial Services Marketing 6, 309-322, 2002
2-) The influence of image interactivity upon user engagement when using mobile touch screens Computers in Human Behavior 77, 406-412, 2017
3-) Analysis by paralysis: the pension purchase decision process International Journal of Bank Marketing 24 (1), 5-23, 2006
4-) “Following the yellow brick road”–young adults’ experiences of the information super‐highway Qualitative Market Research: An International Journal 6 (1), 48-57, 2003
5-) “Following the yellow brick road”–young adults’ experiences of the information super‐highwayIC Grant, K WaiteQualitative Market Research: An International Journal 6 (1), 48-57, 2003892003