Katja Soyez

Katja Soyez

Berufsakademie Riesa - Riesa / Germany
Business & Management / Marketing
AD Scientific Index ID: 1712607
Riesa University of Cooperative Education
person_outline Katja Soyez's MOST POPULAR ARTICLES
1-) How national cultural values affect pro‐environmental consumer behaviorK SoyezInternational Marketing Review, 20122642012
2-) A cognitive model to predict domain-specific consumer innovativenessS Hoffmann, K SoyezJournal of Business Research 63 (7), 778-785, 20101922010
3-) Designing mobile business applications for different age groupsS Gurtner, R Reinhardt, K SoyezTechnological Forecasting and Social Change 88, 177-188, 2014942014
4-) How to catch the generation Y: Identifying consumers of ecological innovations among youngstersS Gurtner, K SoyezTechnological Forecasting and Social Change 106, 101-107, 2016922016
5-) Proenvironmental value orientation across cultures: Development of a German and Russian scaleK Soyez, S Hoffmann, S Wünschmann, K GelbrichSocial Psychology 40 (4), 222-233, 2009612009