Katrijn Gielens

Katrijn Gielens

University of North Carolina Chapel Hill - Chapel Hill / United States
Business & Management / Marketing
AD Scientific Index ID: 1542564
person_outline Katrijn Gielens's MOST POPULAR ARTICLES
1-) The market valuation of internet channel additionsI Geyskens, K Gielens, MG DekimpeJournal of marketing 66 (2), 102-119, 20028802002
2-) How cannibalistic is the Internet channel? A study of the newspaper industry in the United Kingdom and the NetherlandsB Deleersnyder, I Geyskens, K Gielens, MG DekimpeInternational Journal of Research in Marketing 19 (4), 337-348, 20024562002
3-) Consumer and market drivers of the trial probability of new consumer packaged goodsJBEM Steenkamp, K GielensJournal of Consumer Research 30 (3), 368-384, 20034232003
4-) Proliferating private-label portfolios: How introducing economy and premium private labels influences brand choiceI Geyskens, K Gielens, E GijsbrechtsJournal of Marketing Research 47 (5), 791-807, 20104552010
5-) Branding in the era of digital (dis) intermediationK Gielens, JBEM SteenkampInternational Journal of Research in Marketing 36 (3), 367-384, 20193082019