Katrin Merfeld

Katrin Merfeld

Utrecht University - Utrecht / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 4878098
Universiteit Utrecht
person_outline Katrin Merfeld's MOST POPULAR ARTICLES
1-) Technology-enabled personalization in retail stores: Understanding drivers and barriers Journal of Business Research 123, 140-155, 2021
2-) Carsharing with shared autonomous vehicles: uncovering drivers, barriers and future developments–a four-stage Delphi study Technological Forecasting and Social Change 144, 66-81, 2019
3-) Yours, mine, and ours: A user-centric analysis of opportunities and challenges in peer-to-peer asset sharing Business Horizons 60 (6), 771-781, 2017
4-) Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior Technological Forecasting and Social Change 181, 121752, 2022
5-) Being driven autonomously–A qualitative study to elicit consumers’ overarching motivational structures Transportation Research Part C: Emerging Technologies 107, 229-247, 2019