Kay Peters

Kay Peters

Universität Hamburg - Hamburg / Germany
Business & Management / Marketing
AD Scientific Index ID: 1784297
University of Hamburg
person_outline Kay Peters's MOST POPULAR ARTICLES
1-) A hierarchical marketing communications model of online and offline media synergies Journal of Interactive Marketing 23 (4), 288-299, 2009
2-) Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches International Journal of research in Marketing 39 (2), 541-565, 2022
3-) Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel, 1997
4-) Discovering how advertising grows sales and builds brands Journal of marketing Research 49 (6), 793-806, 2012
5-) Discovering how advertising grows sales and builds brandsNI Bruce, K Peters, PA NaikJournal of marketing Research 49 (6), 793-806, 20121502012