Ke Zhong

Ke Zhong

Hainan University - Haikou / China
Business & Management / Marketing
AD Scientific Index ID: 4815481
海南大学
person_outline Ke Zhong's MOST POPULAR ARTICLES
1-) 感官营销研究综述与展望 外国经济与管理 38 (5), 69-85, 2016
2-) Let Criticism Take Precedence: Effect of Side Order on Consumer Attitudes toward a Two-sided Online Review Jounal of Business Research 140 (2), 403-419, 2022
3-) Brand Elongation Effect: The Impact of Logo Shape on Assessment of Products’ Temporal Property and Brand Evaluation Nankai Business Review International 9 (1), 59-77, 2018
4-) 感官营销战略在服务失败中的运用: 触觉体验缓解顾客抱怨的实证研究钟科， 王海忠， 杨晨中国工业经济, 114-126, 2014152014
5-) 品牌拉伸效应: 标识形状对产品时间属性评估和品牌评价的影响钟科， 王海忠南开管理评论 18 (1), 64-76, 2015132015