Keerthan Raj

Keerthan Raj

Srinivas University Mangalore - Mangalore / India
Business & Management / Marketing
AD Scientific Index ID: 4541964
ಶ್ರೀನಿವಾಸ್ ವಿಶ್ವವಿದ್ಯಾಲಯ
person_outline Keerthan Raj's MOST POPULAR ARTICLES
1-) Generating Wealth at the Base of the Pyramid–a Study Using ABCD Analysis TechniqueK Raj, PS AithalInternational Journal of Computational Research and Development (IJCRD) 3 (1 …, 2018302018
2-) Digitization of India-Impact on the BOP SectorK Raj, PS AithalInternational Journal of Management, Technology, and Social Sciences (IJMTS …, 2018152018
3-) Assessing the Attractiveness & Feasibility of doing Business in the BoP Market–A Mixed Method Approach using ABCD Analysis TechniqueK Raj, PS AithalInternational Journal of Case Studies in Business, IT, and Education (IJCSBE …, 2022182022
4-) Literature review of impact of branding on base of the pyramid markets with special reference to IndiaK Raj, PS AithalInternational Journal of Applied Engineering and Management Letters (IJAEML …, 2018152018
5-) A ‘Desi’Multinational–A Case Study of Hindustan Unilever LimitedK Raj, PS AithalInternational Journal of Case Studies in Business, IT and Education (IJCSBE …, 2018132018