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Keith Perks
AD Scientific Index 2024
Business & Management / Marketing
University of Brighton - Brighton / United Kingdom
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Keith Perks's MOST POPULAR ARTICLES
1-)
Internet marketing capabilities and international market growthS Mathews, C Bianchi, KJ Perks, M Healy, R WickramasekeraInternational business review 25 (4), 820-830, 20162162016
2-)
Communicating responsibility-practicing irresponsibility in CSR advertisementsKJ Perks, F Farache, P Shukla, A BerryJournal of Business Research 66 (10), 1881-1888, 20132042013
3-)
Entrepreneurial decision-making in internationalization: Propositions from mid-size firmsKJ Perks, M HughesInternational Business Review 17 (3), 310-330, 20081922008
4-)
CSR advertisements: a legitimacy tool?F Farache, KJ PerksCorporate Communications: An International Journal 15 (3), 235-248, 20101602010
5-)
Cause related marketing: consumers\' perceptions and benefits for profit and non-profits organisationsF Farache, KJ Perks, LSO Wanderley, JM Sousa FilhoBAR-Brazilian Administration Review 5, 210-224, 2008752008
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