Kelly Geyskens

Kelly Geyskens

Maastricht University - Maastricht / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1794791
Universiteit Maastricht
person_outline Kelly Geyskens's MOST POPULAR ARTICLES
1-) Self-regulating enhances self-regulation in subsequent consumer decisions involving similar response conflictsS Dewitte, S Bruyneel, K GeyskensJournal of Consumer Research 36 (3), 394-405, 20092072009
2-) The best of both worlds? Effects of attribute-induced goal conflict on consumption of healthful indulgencesN Belei, K Geyskens, C Goukens, S Ramanathan, J LemminkJournal of Marketing Research 49 (6), 900-909, 20121312012
3-) Tempt me just a little bit more: The effect of prior food temptation actionability on goal activation and consumptionK Geyskens, S Dewitte, M Pandelaere, L WarlopJournal of Consumer Research 35 (4), 600-610, 20081272008
4-) The backdoor to overconsumption: The effect of associating “low-fat” food with health referencesK Geyskens, M Pandelaere, S Dewitte, L WarlopJournal of Public Policy & Marketing 26 (1), 118-125, 2007822007
5-) Facing a trend of brand logo simplicity: The impact of brand logo design on consumptionV Bossel, K Geyskens, C GoukensFood Quality and Preference 71, 129-135, 2019712019