Kelly Haws

Kelly Haws

Vanderbilt University - Nashville / United States
Business & Management / Marketing
AD Scientific Index ID: 1348025
person_outline Kelly Haws's MOST POPULAR ARTICLES
1-) Handbook of marketing scales: Multi-item measures for marketing and consumer behavior researchWO Bearden, RG Netemeyer, KL HawsSage publications, 20112625*2011
2-) Seeing the world through GREEN-tinted glasses: Green consumption values and responses to environmentally friendly productsKL Haws, KP Winterich, RW NaylorJournal of Consumer Psychology 24 (3), 336-354, 20147712014
3-) Dynamic pricing and consumer fairness perceptionsKL Haws, WO BeardenJournal of Consumer Research 33 (3), 304-311, 20065962006
4-) An assessment of chronic regulatory focus measuresK Haws, U Dholakia, WO BeardenJournal of Marketing Research 47 (October), 967-982, 20095172009
5-) Helpful hopefulness: The effect of future positive emotions on consumptionKP Winterich, KL HawsJournal of Consumer Research 38 (October), 505-524, 20122862012