Ken Kumagai

Ken Kumagai

Waseda University - Tokyo / Japan
Business & Management / Marketing
AD Scientific Index ID: 4623828
早稲田大学
person_outline Ken Kumagai's MOST POPULAR ARTICLES
1-) Sustainable plastic clothing and brand luxury: a discussion of contradictory consumer behaviour Asia Pacific Journal of Marketing and Logistics 33 (4), 994-1013, 2021
2-) Psychological switching mechanism of consumers' luxury and non-luxury brand attitude formation: the effect of store location prestige and self-congruity Heliyon 5 (5), 2019
3-) Hedonic shopping experience, subjective well-being and brand luxury: a comparative discussion of physical stores and e-retailers Asia Pacific Journal of Marketing and Logistics 34 (9), 1809-1826, 2022
4-) Launch of sustainable plastic apparel: Effects of brand luxury and experience on consumer behaviour Sustainability 12 (18), 7662, 2020
5-) The effect of selective store location strategy and self-congruity on consumers’ apparel brand attitudes toward luxury vs. non-luxury Journal of Global Fashion Marketing 8 (4), 266-282, 2017