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Ken Matsuno
Babson College - Babson Park / United States
Business & Management / Marketing
AD Scientific Index ID: 857930
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Ken Matsuno's MOST POPULAR ARTICLES
1-)
The effects of entrepreneurial proclivity and market orientation on business performanceK Matsuno, JT Mentzer, A ÖzsomerJournal of Marketing 66 (3), 18-32, 200217322002
2-)
The effects of strategy type on the market orientation-performance relationshipK Matsuno, JT MentzerJournal of Marketing 64 (4), 1-16, 200010622000
3-)
A refinement and validation of the MARKOR scaleK Matsuno, JT Mentzer, JO RentzJournal of the Academy of Marketing Science 28 (4), 527-539, 20003152000
4-)
A conceptual and empirical comparison of three market orientation scalesK Matsuno, JT Mentzer, JO RentzJournal of Business Research 58 (1), 1-8, 20053262005
5-)
Application of the means‐end value hierarchy model to understanding logistics service valueJT Mentzer, SM Rutner, K MatsunoInternational Journal of Physical Distribution & Logistics Management 27 (9 …, 19971941997
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