Ken Matsuno

Ken Matsuno

Babson College - Babson Park / United States
Business & Management / Marketing
AD Scientific Index ID: 857930
person_outline Ken Matsuno's MOST POPULAR ARTICLES
1-) The effects of entrepreneurial proclivity and market orientation on business performanceK Matsuno, JT Mentzer, A ÖzsomerJournal of Marketing 66 (3), 18-32, 200217322002
2-) The effects of strategy type on the market orientation-performance relationshipK Matsuno, JT MentzerJournal of Marketing 64 (4), 1-16, 200010622000
3-) A conceptual and empirical comparison of three market orientation scalesK Matsuno, JT Mentzer, JO RentzJournal of Business Research 58 (1), 1-8, 20053362005
4-) A refinement and validation of the MARKOR scaleK Matsuno, JT Mentzer, JO RentzJournal of the Academy of Marketing Science 28, 527-539, 20003352000
5-) Application of the means‐end value hierarchy model to understanding logistics service valueJT Mentzer, SM Rutner, K MatsunoInternational Journal of Physical Distribution & Logistics Management 27 (9 …, 19971961997