Kenneth Cortsen

Kenneth Cortsen

University College Nordjylland - Aalborg / Denmark
Business & Management / Marketing
AD Scientific Index ID: 4624081
University College of Northern Denmark UCN
person_outline Kenneth Cortsen's MOST POPULAR ARTICLES
1-) Annika Sörenstam–a hybrid personal sports brandK CortsenSport, Business and Management: An International Journal, 2013732013
2-) The application of sports technology and sports data for commercial purposesK Cortsen, DA RascherThe use of technology in sport: Emerging challenges, 47-84, 2018172018
3-) ‘Re-branding’women’s football by means of a new Sports product: a case study of women’s football in DenmarkK CortsenSoccer & Society 18 (7), 1058-1079, 2017172017
4-) Capitalising on CSR-based partnerships in sports branding and sports sponsorshipK CortsenInternational Journal of Sport Management and Marketing 15 (1-2), 75-97, 2014102014
5-) From positive momentum to economic turmoil: The influence of the Covid-19 pandemic on women’s professional football/soccer in DenmarkK CortsenSport and the Pandemic, 270-280, 202042020