Keven Malkewitz

Keven Malkewitz

Western Oregon University - Monmouth / United States
Business & Management / Marketing
AD Scientific Index ID: 836652
person_outline Keven Malkewitz's MOST POPULAR ARTICLES
1-) Holistic package design and consumer brand impressionsUR Orth, K MalkewitzJournal of marketing 72 (3), 64-81, 20088492008
2-) Formation of consumer price expectation based on package design: Attractive and quality routesUR Orth, D Campana, K MalkewitzJournal of Marketing Theory and Practice 18 (1), 23-40, 20101732010
3-) Servicescape interior design and consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' personality impressionsUR Orth, F Heinrich, K MalkewitzJournal of Services Marketing, 2012762012
4-) Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strengthJL Giese, K Malkewitz, UR Orth, PW HendersonJournal of Business Research 67 (6), 1154-1161, 2014792014
5-) Gender and personality drivers of consumer mixed emotional response to advertisingUR Orth, K Malkewitz, C BeeJournal of Current Issues & Research in Advertising 32 (1), 69-80, 2010612010