Kevin Cruthirds

Kevin Cruthirds

University of Texas Rio Grande Valley - Edinburg / United States
Business & Management / Strategic Management
AD Scientific Index ID: 1678909
person_outline Kevin Cruthirds's MOST POPULAR ARTICLES
1-) The Use of Humor in the WorkplaceE Romero, K CruthirdsEngineering Management Review 34 (3), 18 - 30, 20069282006
2-) Differences between American, Egyptian and Lebanese humor styles: Implications for international managementM Kalliny, KW Cruthirds, MS MinorInternational Journal of Cross Cultural Management 6 (1), 121-134, 20061592006
3-) Impact of an ERP simulation game on online learningM Hwang, K CruthirdsThe International Journal of Management Education 15 (1), 60-66, 2017542017
4-) In search of aesthetics in consumer marketing: An examination of aesthetic stimuli from the philosophy of art and the psychology of artYJ Wang, KW Cruthirds, CN Axinn, C GuoAcademy of Marketing Studies Journal 17 (2), 37, 2013532013
5-) A comparison of humor styles in US and Mexican television commercialsKW Cruthirds, VL Wang, YJ Wang, J WeiMarketing Intelligence & Planning 30 (4), 384-401, 2012282012