Kevin Gwinner

Kevin Gwinner

Kansas State University - Manhattan / United States
Business & Management / Marketing
AD Scientific Index ID: 4988619
person_outline Kevin Gwinner's MOST POPULAR ARTICLES
1-) Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? T Hennig-Thurau, KP Gwinner, G Walsh, DD Gremler Journal of interactive marketing 18 (1), 38-52, 2004 92422004
2-) Relational benefits in services industries: the customer’s perspective KP Gwinner, DD Gremler, MJ Bitner Journal of the academy of marketing science 26, 101-114, 1998 42481998
3-) Understanding relationship marketing outcomes: An integration of relational benefits and relationship quality T Hennig-Thurau, KP Gwinner, DD Gremler Journal of service research 4 (3), 230-247, 2002 34692002
4-) Customer-employee rapport in service relationshipsDD Gremler, KP GwinnerJournal of service research 3 (1), 82-104, 200018342000
5-) Building brand image through event sponsorship: The role of image transferKP Gwinner, J EatonJournal of advertising 28 (4), 47-57, 199918081999