Kevin K Byon

Kevin K Byon

Indiana University Bloomington - Bloomington / United States
Education / Physical Education and Sport Science
AD Scientific Index ID: 1385048
person_outline Kevin K Byon's MOST POPULAR ARTICLES
1-) Development of a scale measuring destination imageKK Byon, JJ ZhangMarketing Intelligence & Planning, 20102962010
2-) Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived valueKK Byon, JJ Zhang, TA BakerEuropean Sport Management Quarterly 13 (2), 232-263, 20131632013
3-) Structural relationships among involvement, destination brand equity, satisfaction and destination visit intentions: The case of Japanese outbound travelersSH Kim, HS Han, S Holland, KK ByonJournal of vacation marketing 15 (4), 349-365, 20091542009
4-) Integrating event image, satisfaction, and behavioral intention: Small-scale marathon event.SKSK Koo, KK Byon, TA Baker IIISport marketing quarterly 23 (3), 20141782014
5-) Customer-to-customer value co-creation and co-destruction in sporting eventsK Kim, KK Byon, W BaekThe Service Industries Journal 40 (9-10), 633-655, 20201652020