Kevin Lane Keller

Kevin Lane Keller

Dartmouth College - Hanover / United States
Business & Management / Business Administration
AD Scientific Index ID: 1304304
person_outline Kevin Lane Keller's MOST POPULAR ARTICLES
1-) Marketing managementP KotlerPearson Education India, 2009839912009
2-) Marketing management 12eP Kotler, KL KellerNew Jersey 143, 200630843*2006
3-) Conceptualizing, measuring, and managing customer-based brand equityKL KellerJournal of marketing 57 (1), 1-22, 1993293431993
4-) Strategic brand management: Building, measuring, and managing brand equityKL Keller, MG Parameswaran, I JacobPearson Education India, 2010268242010
5-) Administração de marketingKL Keller, A CherneyBookman Editora, 2024197612024