Khim Yong Goh

Khim Yong Goh

National University of Singapore - Queenstown / Singapore
Business & Management / Marketing
AD Scientific Index ID: 335509
Universiti Nasional Singapura
person_outline Khim Yong Goh's MOST POPULAR ARTICLES
1-) Social media brand community and consumer behavior: Quantifying the relative impact of user-and marketer-generated contentKY Goh, CS Heng, Z LinInformation Systems Research 24 (1), 88-107, 201315682013
2-) The effect of banner advertising on internet purchasingP Manchanda, JP Dubé, KY Goh, PK ChintaguntaJournal of Marketing Research 43 (1), 98-108, 20066482006
3-) Beyond the endogeneity bias: The effect of unmeasured brand characteristics on household-level brand choice modelsP Chintagunta, JP Dubé, KY GohManagement Science 51 (5), 832-849, 20051592005
4-) Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and ExpectancyKY Goh, JW PingJournal of the Association for Information Systems 15 (7), 388-421, 20141052014
5-) Mobile advertising: an empirical study of temporal and spatial differences in search behavior and advertising responseKY Goh, J Chu, J WuJournal of Interactive Marketing 30 (1), 34-45, 2015922015