Kihan Kim

Kihan Kim

Seoul National University - Seoul / South Korea
Education / Physical Education and Sport Science
AD Scientific Index ID: 335272
서울대학교
person_outline Kihan Kim's MOST POPULAR ARTICLES
1-) Assessing the effects of animation in online banner advertising: Hierarchy of effects modelCY Yoo, K Kim, PA StoutJournal of interactive advertising 4 (2), 49-60, 20042862004
2-) Processing of animation in online banner advertising: The roles of cognitive and emotional responsesCY Yoo, K KimJournal of Interactive marketing 19 (4), 18-34, 20052162005
3-) News story descriptions and the public\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s opinions of political candidatesK Kim, M McCombsJournalism & Mass Communication Quarterly 84 (2), 299-314, 20071932007
4-) Advertising appeals as a reflection of culture: a cross-cultural analysis of food advertising appeals in China and the USY Cheong, K Kim, L ZhengAsian Journal of Communication 20 (1), 1-16, 20101042010
5-) The current practices in food advertising: The usage and effectiveness of different advertising claimsK Kim, Y Cheong, L ZhengInternational Journal of Advertising 28 (3), 527-553, 2009952009