Kim-Shyan Fam

Harbin University of Commerce - Harbin / China

Business & Management / Marketing

AD Scientific Index ID: 5009493

哈尔滨商业大学

Registration, Add Profile,
Premium Membership

Print Your Certificate

Kim-Shyan Fam's MOST POPULAR ARTICLES

1-) The influence of religion on attitudes towards the advertising of controversial products KS Fam, DS Waller, BZ Erdogan European Journal of marketing 38 (5/6), 537-555, 2004 9092004

2-) Branding universities in Asian markets BJ Gray, K Shyan Fam, VA Llanes Journal of product & brand management 12 (2), 108-120, 2003 3992003

3-) Dealing with institutional distances in international marketing channels: Governance strategies that engender legitimacy and efficiency Z Yang, C Su, KS Fam Journal of Marketing 76 (3), 41-55, 2012 3112012

4-) Advertising of controversial products: a cross‐cultural studyDS Waller, KS Fam, B Zafer ErdoganJournal of consumer marketing 22 (1), 6-13, 20052872005

5-) Attitudes towards offensive advertising: Malaysian Muslims\\\' viewsEC De Run, MM Butt, KS Fam, HY JongJournal of Islamic Marketing 1 (1), 25-36, 20102462010

ARTICLES

Add your articles