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Kiran Pedada
University of Manitoba - Winnipeg / Canada
Business & Management / Marketing
AD Scientific Index ID: 5218113
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Kiran Pedada's MOST POPULAR ARTICLES
1-)
A theoretical model of the formation and dissolution of emerging market international marketing alliancesK Pedada, S Arunachalam, M DassJournal of the Academy of Marketing Science 48, 826-847, 2020332020
2-)
Cross-border marketing ecosystem orchestration: A conceptualization of its determinants and boundary conditionsK Hewett, GTM Hult, MK Mantrala, N Nim, K PedadaInternational Journal of Research in Marketing 39 (2), 619-638, 2022152022
3-)
Digital readiness of small and medium enterprises in emerging markets: The construct, propositions, measurement, and implicationsSR Pingali, S Singha, S Arunachalam, K PedadaJournal of Business Research 164, 113973, 2023102023
4-)
Developed market partner’s relative control and the termination likelihood of an international joint venture in an emerging marketK Pedada, M Padigar, A Sinha, M DassJournal of Business Research 135, 295-303, 2021122021
5-)
A theory of marketing’s contribution to customers’ perceived valueS Misra, K Pedada, A SinhaJournal of creating value 8 (2), 219-240, 2022102022
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