Kiran S Nair

Abu Dhabi School of Management - Abu Dhabi / United Arab Emirates

Business & Management / Marketing

AD Scientific Index ID: 4705712

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Kiran S Nair's MOST POPULAR ARTICLES

1-) Application of AI technology in modern digital marketing environmentK Nair, R GuptaWorld Journal of Entrepreneurship, Management and Sustainable Development 17 …, 2021822021

2-) MCS package and entrepreneurial competency influence on business performance: the moderating role of business strategySU Rehman, H Elrehail, K Nair, A Bhatti, AM TaamnehEuropean Journal of Management and Business Economics 32 (1), 2023762023

3-) Adoption and impacts of generative artificial intelligence: Theoretical underpinnings and research agendaSB Ruchi Gupta,Kiran Nair, Mahima Mishra, Blend IbrahimInternational Journal of Information Management Data Insights, 2024872024

4-) Impact of COVID-19 crisis on stocking and impulse buying behaviour of consumersR Gupta, K Nair, L RadhakrishnanInternational Journal of Social Economics 48 (12), 1794-1809, 2021812021

5-) Overcoming today’s digital talent gap in organizations worldwideK NairDevelopment and Learning in Organizations: An International Journal 33 (6 …, 2019652019

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