Kirk Damon Aiken

Kirk Damon Aiken

California State University Chico - Chico / United States
Business & Management / Marketing
AD Scientific Index ID: 836523
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person_outline Kirk Damon Aiken's MOST POPULAR ARTICLES
1-) Trustmarks, objective-source ratings, and implied investments in advertising: investigating online trust and the context-specific nature of internet signalsKD Aiken, DM BoushJournal of the academy of marketing science 34 (3), 308-323, 20064012006
2-) Beyond BIRGing and CORFing: Continuing the Exploration of Fan Behavior.RM Campbell Jr, D Aiken, A KentSport Marketing Quarterly 13 (3), 20042472004
3-) The Social Values of Fans for Men\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s Versus Women\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s University Basketball.L Kahle, M Duncan, V Dalakas, D AikenSport Marketing Quarterly 10 (3), 20011152001
4-) Are You Old School?: A scale for measuring sports fans\' old-school orientationA Sukhdial, D Aiken, L KahleJournal of Advertising Research 42 (4), 71-81, 20021072002
5-) Integrating experience, advertising, and electronic word of mouthSA Jones, KD Aiken, DM BoushJournal of Internet Commerce 8 (3-4), 246-267, 2009932009