Kirsty-Lee Sharp

Kirsty-Lee Sharp

North West University - Potchefstroom / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5833808
Noordwes Universiteit
person_outline Kirsty-Lee Sharp's MOST POPULAR ARTICLES
1-) The effect of variety seeking and status consumption on Generation Y consumers’ attitude toward beauty products: The mediating role of innovativenessRC Dalziel, KL SharpInnovative Marketing 19 (1), 208-219, 202372023
2-) An investigation into the use of the customer relationship management tooling system of IBM South AfricaCN Govender, KL SharpInternational Journal of Business and Management Studies 12 (2), 371-387, 202052020
3-) Modelling the factors that influence black Generation Y students\' attitudes towards mobile advertisingKL SharpNorth-West University, Vaal Triangle Campus, 201352013
4-) Are Generation Y students brand loyal to their university? A case of attitude, commitment and trust on student brand loyaltyC Synodinos, KL SharpProceedings of International Academic Conferences, 201922019
5-) Internet’s influence on the marketing activities of South African companies.AL Sharp, K.L., Bevan-Dye, N De KlerkInternational Business and Economics Research Journal 12 (9), 1077-1086, 20132*2013